Our client required a complete new brand including retail signage, packaging, e-commerce website, social media assets and promotional material.
The initial challenge was how to create a brand that appeals to active people without looking and sounding like your average 'supplement' provider. One thing was for sure, we needed to break down the stigma of muscle mania and gym junkies. We needed the brand to connect and resonate with the everyday person seeking a more active lifestyle. These humble kiwis often feel alienated and intimidated even walking into health supplement stores. Our campaign needed to demonstrate the genuine, passionate authenticity of the Active Supplements brand and team. But that’s not to say this brand isn’t also the experts on health supplements and nutrition for the hard core athletes and gym junkies. So how do you balance those value propositions without diluting the brand persona and messaging and how do you ensure you are still a strategically targeted brand?
