We love helping brands do meaningful work and when Tenby Powell shared his intent to provide critical humanitarian care to the people of Ukraine we immediately stepped up and offered our brand and marketing expertise, pro bono, to support this worthy cause.
We created the brand identity for Tenby’s Kiwi K.A.R.E ( Kiwi Aid & Refugee Evacuation ) Ukraine initiative. We needed to create a brand that would resonate with the people of Ukraine and with New Zealanders, whose support this effort needs.
Kiwi K.A.R.E Ukraine launched a Give a Little page with the aim to raise $250,000 to fund two years of humanitarian aid to Ukraine. These funds go towards providing operational vehicles: a cargo van dedicated to HUMAID delivery (and can be configured for animal rescue on return trips) and a 9 seater van for evac support and HUMAID delivery. Additionally the funds will help establish a headquarters in Ukraine for a rotating team of volunteers to support the Ukrainians, particularly during their harsh winters.
We've helped with developing the brand identity, designing and building the website, promotional videos, van signage, collateral and digital marketing support for getting this vital message out far and wide.
We are privileged to be lending a hand to Kiwi K.A.R.E Ukraine so they, in turn, can continue to lend a much needed hand to the people of Ukraine.
