Tuskany Agency has been the sole agency for the Acorn Foundation for over 12 years, assisting with foundation growth. Following brand awareness campaigns Acorn commissioned Tuskany to assist in positively increasing public brand perception and improving understanding of what it is they do, the many ways in which a person can donate to the community via their foundation and how their process for distribution works.
Tuskany tackled this brief in many ways. One such way was to pitch to develop a resource which would articulate the unique ways that the public can engage with the foundation.
As the foundation has many ways in which donations can be received and their process for distribution can be quite complex to convey, it was vital that this resource explained things in a simple and concise way. An animated video was created and then promoted to assist with building public understanding.
Tuskany has been privileged to assist the Acorn Foundation with delivering the below results
2008: Acorn held 54 donor funds, had $1.9 million invested and delivered $201,709 to the community via their annual distributions.
2019: Acorn held 300 donor funds, had $21 million invested and distributed over $1 million in annual distributions.