Florentines Patisserie are renowned for creating traditional hand-crafted patisserie from their state of the art facilities in Mount Maunganui. As wholesale manufacturing company, which provide premium frozen cakes and desserts across the food service and retail sectors in New Zealand and Australia, they needed a website that matched their premium brand, while showcasing their wide range of cakes, tarts, cheesecakes and other delicious offerings. They wanted a site that they could easily add more products to and keep updated.
We began by planning the new sites structure, working to better showcase and organise the types of products Florentines Patisserie create.
The CMS and product detail was organised into a strategic wireframe which was optimised to create a positive user experience for the customer.
The site was built to incorate striking imagery to really show off their amazing patisseries while keeping a familiar structure throughout so the user would gain familiarity easily.
Built to be fully responsive, Florentines Patisserie's new site gives potential clients a great insight into the variety and quality of the products on offer. The site is easy to navigate and provides a much more seamless user experience.