Mainstreet Tauranga

Bringing Christmas joy to our city centre

Event Management | Graphic Design | Social Media Marketing | Digital Marketing

The Challenge

To provide a quality parade for the Tauranga region in celebration of Christmas. To give back to the community and to bring people into the city centre for the benefit of the hospitality and retail sector.

A Harry Potter themed float in the Downtown Tauranga Christmas Parade

Our Process

The annual Downtown Tauranga Christmas Parades have become an eagerly anticipated event in our region. Each year we work to deliver an ever-improving event that the whole community can enjoy. Our process includes a mix of event management, specifically securing funding, coordinating parade entrants and volunteers and building specific 'speciality floats' alongside promotion via a wide-ranging communication plan including utilising our amazing network to ensure our reach is extensive.

Moana on the float waving to spectators at the Downtown Tauranga Christmas Parade

The Results

Attendance growth has gained +5K annually.

Year Public Attendees

2014 - 10,000

2015 - 15,000

2016 - 20,000

2017 - 25,000

2018 - Cancelled due to weather

2019 - 30,000

Characters within a castle wave to the crowds as they pass down the street.

Other Projects

Say Hello.

Interested in working with us?  Need some help or advice?  We'd love to hear from you.

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