To provide a quality parade for the Tauranga region in celebration of Christmas. To give back to the community and to bring people into the city centre for the benefit of the hospitality and retail sector.
The annual Downtown Tauranga Christmas Parades have become an eagerly anticipated event in our region. Each year we work to deliver an ever-improving event that the whole community can enjoy. Our process includes a mix of event management, specifically securing funding, coordinating parade entrants and volunteers and building specific 'speciality floats' alongside promotion via a wide-ranging communication plan including utilising our amazing network to ensure our reach is extensive.
Attendance growth has gained +5K annually.
Year Public Attendees
2014 - 10,000
2015 - 15,000
2016 - 20,000
2017 - 25,000
2018 - Cancelled due to weather
2019 - 30,000