Canvas

Increasing attendance for local careers expo

Event Management | Graphic Design | Marketing | PR | Social Media Marketing | Digital Marketing

The Challenge

The team behind Tauranga careers expo tasked us to help build and increase expo attendance with a view to creating sustained attendance growth as well as increase the value of the initiative for all stakeholders involved.

Marketing material Tuskany created for Canvas Careers Expo.

Our Process

We got to work to create a multi faceted communication plan that included a website refresh, brokering media partnerships to deliver fantastic value for money advertising both online, in the paper and on the radio along with bus back adverts, banner advertising, and a dynamic social media and digital marketing plan.

Additionally we created an inspirational entrance experience for expo attendees

Students arrive and mingle at the Canvas Careers Expo.

The Results

Tuskany achieved sustained attendance growth and positive stakeholder perception

Attendance grew from 3,600 attendees to between 4,800/5000 attendees, a 33.33% growth

Additionally on Social Media

Our highest level of reach increased by 68%

Our average post reach increased by 56.25%

A student talks to a Career advisor at Canvas Careers Expo.

Other Projects

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