As part of the Downtown Tauranga Fashion Month campaign, we were challenged to develop supporting material that would lift the perceived value of Downtown Tauranga as a fashion shopping destination and drive foot traffic into our city centre retailers.
The LOOK fashion booklet was created which profiled a large range of the latest fashion and accessories available in Downtown Tauranga. It had a sleek, modern design to appeal to the desired target market and utilised large, bold imagery with minimal text to drive viewers to brand websites and in-store to find out more.
5000 copies of the LOOK fashion book were printed and distributed throughout Tauranga, including a targeted mailbox drop. The electronic version was also profiled online through social media channels, websites and email marketing.