Fraser Clinic required a refreshed brand look and feel to better portray their expertise and experience in the industry. The new brand also needed to reflect the different facets of their business and the services they offer.
Due to the nature of their industry, it is hugely important for new clients to feel a strong sense of trust and confidence when engaging with Fraser Clinic. By conducting a thorough competitor analysis then experimenting with different colour palettes, fonts, logo layouts and graphic treatments, we developed a new logo and established a new brand look and feel that exudes professionalism and a calm sense of confidence.
The deliverables of this project included a clean, contemporary logo, a modern website and a new brand look and feel that was taken across various marketing collateral including print adverts, business cards and brochures.