Positioned in New Zealand’s fastest growing region, Tauriko Business Estate is one of the biggest industrial parks in Australasia. So, when they approached us to evaluate and evolve their brand, create a new website, and develop and execute an effective marketing campaign the ideas were flowing.
Steeped in strategic thinking and competitive advantages it was important that the brand and ensuing website not only attracted new businesses but also reflected and promoted the growing business community that was already establishing in the estate. The result, a responsive website that was simple to navigate and clearly articulated the competitive advantages both in text and visually through concise infographics. The website is both informative and entrenched with up-to-date available sites for purchase or lease, providing a window to the Tauriko Business Estate community.
The natural alignment of a strategic marketing campaign with a billboard campaign, radio advertising, new signage, and persuasive sales collateral saw the first stages of the Tauriko Business Estate fill quickly. It currently boasts 200 hectares of industrial and commercial development, has more than 400 businesses employing more than 5700 people.
