There’s nothing more exciting than being a part of the development of a new brand, and when it’s one that has integrity and social good woven into its DNA that’s even better.
We were approached by the founder of YouBeYou to create an iconic brand identity to launch this initiative that celebrates diversity, inclusion and social equity and delivers groundbreaking services that put action into words. Our creative team did what they do best – deep diving into the purpose and values of the brand and wove together the layers of complexity into a dynamic identity with an overarching brand logo and sub brands for the services the brand offers. We also designed and built the website to showcase the brand and the initial marketing collateral for launch.
We are loving being on the journey with this brand that has such a deep social conscience and aspirational intent for the betterment of our society. In the true spirit of giving back we are also proud to acknowledge our partnership status with this brand that sees us donate some of our time and expertise to this cause.
