We were excited to partner with Priority One and Tauranga Rotary again in 2024 for their hugely successful Canvas Careers Expo that Tuskany has had the privilege of delivering the marketing on, for a number of years now.
Our goal was to continue to position Canvas as the best solution to the target markets needs by connecting, engaging and resonating with them in a unique, refreshing and compelling way through the strategic deployment of innovative marketing tools and tactics.
This year’s brand messaging was developed to show how Canvas Careers Expo can turn ‘I don’t know’ into ‘I do know’. A blend of existing brand elements and the new IDK identity was created to create a fresh, energised look and feel for the 2024 campaign.
A core part of the marketing is the digital strategy which we strategically developed and managed. This year we continued to see a massive increase in reach and engagement on previous years.
