Wings Mural Campaign
13 January 2015
Wings Mural Campaign

As part of our marketing and management contract for Downtown Tauranga we are always looking at ways to contribute (big or small) to city centre revitalisation. When the opportunity came along to create a ‘love note’ to the city in the form of a wings mural, we jumped at the chance. This interactive mural has the potential to draw a global spotlight on Tauranga thanks to the creativity of artists Tara Fowler and Millie Newitt.

Take a look at these process pictures to see how the mural came to life...

Read more about the artist intentions and inspirations in the Sunlive articles Art in the city and Strand mural gives locals wings

We've just launched an awesome photo contest in association with House of Travel, with a $1000 travel voucher up for grabs. We're really excited about how social media will play a large part in the contest. To enter contestants must take a photo of themselves or friends in front of the mural, upload it to Instagram with the hashtag #lovedowntowntauranga or post it to our photo contest section on our Facebook page. The social media platforms create a vibrant hub where the community can view all of the photos together in the gallery

 

The wings mural has already inspired many Rotorua students as an artist model for a fun school project, which like the mural integrates digital technology with traditional art mediums.

 

We’ve already had some famous faces photographed at the mural and look forward to many more.

 

Make sure you get involved in the Photo Contest which is open until the 28th of February 2015! See the Downtown Tauranga website for more details.