Eva Goes to Space
10 January 2014
Eva Goes to Space

Some campaigns really make you smile!  Voted Best Regional ISP for Customer Service 3 years running EOL decided once again to push the boundaries.  They won a bid to send EVA their toy mascot cow to space on the wide of a weather balloon as part of a spaceweather.com supported initiative for World Earth Day, April 2013. EOL asked Tuskany to partner with them to maximise PR exposure from the event.  We leaped at the chance.  A full-scale campaign rolled out, complete with Mayoral pins on the cows lapels (yes that’s right!).  EOL’s little gimmick campaign became a talking point locally, nationally and internationally gaining their brand immeasurable exposure on the world stage.