Tribal Marketing: Why it works better than targeting demographics?
29 October 2019
Tribal Marketing: Why it works better than targeting demographics? What age is the average surfer? What is the income range of real estate agents? What is the age range of people who do yoga? What is the age and income range of New Zealand’s top 100 CEOs? What are the beliefs and opinions of a typical middle aged New Zealander? It is easy...
Top tips to adhere to Facebooks algorithm
Top tips to adhere to Facebooks algorithm
28 October 2019
Focus on Your Audience It seems obvious, but your content should always be relevant to your core audience, the people you want to build a community around, the people who are buying your products or using your services. Don’t post because the marketing exec in the team likes the content theme, post because it’s what you know your...
Facebook for Business: Why Your Posts Arent Gaining Any Results
Facebook for Business: Why Your Posts Arent Gaining Any Results
28 October 2019
Facebook for Business & it’s Algorithm: Why Your Posts Aren’t Gaining Any Results If you’ve been running a business for at least the past 4 years (and actively promoting it on Facebook), you will have definitely seen the drastic decrease in engagement and clicks your posts or promotions receive. In the world of digital...
Why You Should Spare No Expense When It Comes to Content
Why You Should Spare No Expense When It Comes to Content
28 October 2019
Why You Should Spare No Expense When It Comes to Content In need of copy for your website? Maybe you’ve determined that you need regular blogs, ebooks or other whitepapers. It can be difficult to find someone who excels in copywriting in house, but will outsourced help deliver the goods?     Hiring Cheap Writers Results in...
5 Digital Marketing Tips For Christmas
5 Digital Marketing Tips For Christmas
28 October 2019
It’s almost that time of year again. The time where purses become lighter and stores become fuller. It’s a little late in the year to only just be fully developing a Christmas marketing plan, but just in case you haven’t yet strategised your Chrtismas marketing plan, we thought we’d help out a little, it is Christmas after...
Tauranga Deserves Better Leadership ... and now we have it!
Tauranga Deserves Better Leadership ... and now we have it!
14 October 2019
What an absolute privilege and honour it has been working with and for Tenby Powell for Mayor of Tauranga on his mayoral campaign. A true leader and visionary.   Tuskany has always been passionately and demonstratively invested in our city’s growth. We knew, to get the transformational change that Tauranga needs, we...
Form - Website Refresh
Form - Website Refresh
1 October 2019
THE PROJECT "At the heart of any successful company is its people.” Form Building & Developments truly lives and breathes this statement, but this wasn’t evident on their website. While it functionally demonstrated their service offerings, it didn't capture their amazing culture, strong values and the breadth and depth of...