Canvas - Tauranga Careers Expo
12 August 2018
Canvas - Tauranga Careers Expo

THE PROJECT

Tuskany’s core objective was to rebuild the brand identity and event awareness with the target market to drive an increase in attendance numbers.
 
In 2017 the Canvas Expo lost ground both in terms of marketing exposure and audience attendance. Our role was to reverse this and lay the foundations for a return to growth in future years. By achieving this we would also achieve the aim of increasing the value of the initiative for all stakeholders involved.
 

 

OUR WORK

  • Conceptual development
  • Graphic design
  • Digital strategy and implementation
  • Communication plan and implementation
  • Animated videos
  • Website refresh
  • Media and PR
  • Entrance experience

 

OUTCOMES

  • Tuskany was able to achieve a 56.52% increase in attendance numbers of the event
  • Website traffic increased by 40% from the previous year
  • Social Media channels saw an increase of more than 285% in engagement levels on the previous year