The Make Your Mark campaign was launched in April 2014. It was strategically developed to cut to the very essence of why people are driven to philanthropically support their local community. Acorn’s work as a community foundation, supporting many local charities and organisations, evokes an emotive response. The Make Your Mark campaign captures this in a compelling and tactile way by using inspirational imagery of local people communicating their aspirations for the community. The campaign allowed the Acorn Foundation to explore a range of exciting mediums including; You Tube videos, Bus backs, Bus shelters and print press.