What is it that you do that no-one else does? This is it, the fundamental million dollar question. Because if you can answer this then you have the key to a truly successful business. In this article we look at why you need to work on this and some steps to help you get there.
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Thursday, May 12, 2011 - 11:32
One of the biggest issues that face many business owners when it comes time to list and sell their business is whether they should continue, change or even stop their advertising. This article provides a guideline of an effective marketing ‘exit strategy’ for your business....
Thursday, May 12, 2011 - 11:03
Latest statistics show 1.92 million online New Zealanders have looked to their fellow internet users for opinions and information about products, services and brands. Research also shows the 3 biggest groups who are easiest to reach via social media are baby boomers (those in the 46-...
Monday, January 17, 2011 - 15:27
A recent survey of 1000 companies by MYOB, showed once again that businesses with a website and online presence tend to perform better and generate more revenue than those without. However it also showed that only a third of businesses surveyed owned a website, with Manufacturers leading the...
Thursday, September 16, 2010 - 14:05
Here’s a couple of great marketing ideas that might, or might not, take flight in 2011… “Sleep Shopping” – so instead of just trying to influence consumer behavior through existing marketing mediums this is a new technique that gets your brand behind the eye-...
Thursday, September 16, 2010 - 14:04
Latest statistics show 1.92 million online New Zealanders have looked to their fellow internet users for opinions and information about products, services and brands. Facebook, Twitter, Linked In, You Tube and other social media platforms are shaping how we view brands and influencing the...